Wax studios and estheticians like you are adding a new stream of monthly income without adding any time to their services.

Give your clients a better post-wax experience while growing your revenue. It's simple. Any waxer can start doing this right away.

Tamar, founder of The Bikini Line Co., holding BBL Serum

Hey, I'm Tamar. Licensed esthetician and founder of The Bikini Line Co.

I spent years doing thousands of Brazilian waxes, and I kept seeing the same skin concerns come up over and over again. Ingrowns. Irritation. Discoloration. So I created a product specifically for post-wax intimate skin called BBL Serum (Bright Bikini Line Serum).

We launched in September and sold out of our first run in 30 days.

Clients were bringing it into their appointments saying "This actually helped me." Studio owners were reaching out asking about wholesale. We kept hearing: "There's nothing else like this for the bikini line."

Sound familiar?

Clients come in with ingrowns no matter how well they follow your routine.

Clients want help with dark spots but nothing really works long-term.

Clients get irritated skin after their wax and think it's just normal.

You never wanted to push aftercare that didn't actually solve the problem.

That's exactly why I created something myself.

The Product

One serum. Three real solutions.

BBL Serum is a lightweight, fragrance-free chemical exfoliant designed specifically for intimate skin. One simple step clients can actually stick to.

Prevents ingrowns

Salicylic Acid + Willow Bark

Clears pores and prevents the buildup that causes ingrown hairs after waxing.

Fades dark spots

Kojic Acid + Alpha Arbutin

Targets hyperpigmentation with proven brightening actives that work over time.

Soothes irritation

Niacinamide + Aloe Vera

Calms redness and inflammation immediately after waxing. No burning, no stinging.

Sensitive-skin friendly. Fragrance-free. Safe to use right after waxing.

Wholesale Pricing

Margins that actually make sense

MSRP is $39.99. Even at the entry tier, you're getting a clean 50% margin. Bulk pricing brings your cost down even further.

Tester Pack

$22/ bottle

5 bottles per order

Try it in your studio before committing to a larger order.

Studio Margin at $39.99

50%

Starter Pack

$20/ bottle

20 bottles per order

The most popular starting point. Enough to stock your shelf and see real client demand.

Studio Margin at $39.99

50%

Studio Pack

$18/ bottle

50 bottles per order

For studios ready to make BBL Serum a staple.

Studio Margin at $39.99

55%

Pro Pack

$16.50/ bottle

100 bottles per order

Maximum value for high-volume studios. The best price we offer.

Studio Margin at $39.99

59%

What Clients Are Saying

Real results. Real people.

"tell me why this morning the scars are way lighter than what it was last night! these scars are a week old and iykyk pimple scars take awhile to fade/heal!"

Jacqueline

"After two days my bikini line was cleared... I have tried other popular brands from expensive to non-expensive and this has given me the best and fastest results. 100% recommend this is absolutely the best product on the market for ingrown hairs."

r*****i

"I just finished the bottle, it lasted about 3 months with semi regular use (3-4 times weekly) and I can genuinely say it reduced my ingrown hairs. 10/10 buying again"

bugsly.valentine

"I've been using this product for only about 15 days now and I have definitely noticed a difference already. My bikini area has lightened by at least one shade and I'm about to order my 2nd bottle. This product is top tier and the real deal."

Nikki B Cav

For Wholesale Partners

The BLC Results Program

Share your client results with us and earn credits toward your next order. Every approved before/after helps us educate more clients and we reward you for it.

$20 credit

toward your next order

1 approved before/after

$60 credit

toward your next order

3 approved before/afters

$100 credit

toward your next order

5 approved before/afters

Credits are applied to your next wholesale order. Before/after submissions are reviewed and approved by our team.

Imagine your clients leaving every appointment with a product they actually asked for.

Imagine adding a new revenue stream to your studio without adding a single extra minute to your services.

That's what waxers across the country are doing with BBL Serum. And it starts with one simple order.

How It Works

Three steps. That's it.

Apply with your license number

Fill out the short form below with your esthetician license number. Takes about two minutes.

Get approved

We review every application personally. Most approvals happen within 24 to 48 hours.

Receive your order link and start selling

Once approved, you'll get a custom Shopify order link. Place your first order and start offering BBL Serum to your clients.

Apply Now

Ready to get started?

Fill out the form below and we'll be in touch within 24 to 48 hours.

Prefer to reach out directly? Email us at [email protected]

I built this brand as a small business owner who cared deeply about her clients. I never want you to feel pressured to sell anything.

I only want you to offer this if it truly helps your clients and helps your business grow.

Click below and I'll send you all the details.

Tamar

Founder, The Bikini Line Co.